DEL CITY OKS BONDS FOR SITE
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QUAIL SPRINGS' NEW IMAX THEATER WILL OPEN IN 2009
It's not your daddy's IMAX Theater.
In 2009, local moviegoers will have the chance to see Hollywood blockbusters like "Transformers" and "I am Legend," in IMAX and IMAX 3-D formats.
A 13-screen cinema and IMAX Auditorium has been planned for Quail Springs Village, a mixed-use development that will be built near Quail Springs Mall.
"This is our first unique product coming in, so we're really excited," developer Larry Owsley said. "It's going to be the coolest thing that could happen to Oklahoma City."
Owsley said the theater is an important part of Quail Springs Village, an Italian-theme lifestyle center. The multiphased development will include an open-air shopping center, upscale retail and housing, as well as restaurants and other entertainment destinations.
Dickinson Theatres Inc. plans to break ground on the theater spring 2008 for a spring 2009 opening.
"The 525-seat IMAX auditorium will place Oklahoma City's moviegoers into the center of the action and immerse them into images and sounds so intense, they will almost feel them," said John Hartley, chief executive for Dickinson Theaters.
Jack Poessiger, a spokesman for Dickinson Theaters, said the Hollywood version of IMAX has become a "phenomenon" in the United States, Europe, Japan and Korea.
"People really search them out," he said. "This past weekend 'I am Legend' opened in the IMAX theaters ... and those box office figures went through the roof."
He said customers are willing to pay about $2 more per movie because they're getting more, such as larger screen, 15,000 watts of digital sound, clarity and IMAX quality.
He said the IMAX screen is curved and extends beyond the viewers' peripheral vision and places viewers in the center of the action. The 3-D IMAX format is a whole new experience, he said.
"It's pretty spectacular. You literally get out of the way. It's not a gimmick anymore. Some of these films are shot in a way to really suck you into it, not like in the first 3-D films years ago, where they would just throw spears at you for effect," he said. "Even in 'Beowulf' ... the effect of 3-D literally sucked you into the story.
"It's really something you have to experience," he said.
Poessiger said the theater also will show science and adventure films during earlier operating hours.
The total cost of the complex has not been determined, Poessiger said.
Dickinson Theatres owns the rights to show all IMAX science and Hollywood film products in the Oklahoma City area.